I have 10+ years of professional design experience in branding, communication, and product. A keen independence and creative drive has resulted in a diverse portfolio and a big ol’ bag of tricks when it comes to skills useful to starting a business.

In 2014 I co-founded a design agency. In addition to branding local businesses, prominent client work included data visualization for Northstar Research Partners (including TD Bank’s Insights department) and pitch decks for start-ups incubated by the University of Guelph’s Centre for Business and Student Enterprise (CBaSE). The work called for a clear understanding of the data, brand, and strategy in order to tell a compelling story for executives and potential investors.

Since 2020 I’ve been using these varied skills as a designer and project manager to prototype social enterprises designed to enhance democracy. Projects include a membership organization making life more affordable for moms, a volunteer program for high school students to make bring their communities together through conversation, and digital tools to make political campaigning easier. I led small teams to take ideas from 0 to 60, building prototypes and testing them for Product Market Fit. Read more about this work here.

I’ve had a life-long relationship with art and music, which often overlaps with my work as an entrepreneur. This year I’ll be releasing more and launching new music and media brands. See more about those here, and check out some bits and pieces of personal work here.